Our Definition of "Family Jeweler":
For us, at Simayof, your purchase of a Jewel is only the beginning of an exciting long-term relationship – a relationship that embodies and fosters trust and understanding. At Simayof we strongly believe that an educated consumer is a satisfied customer and that this is the core of developing an ongoing successful business relationship.
We aim at being your jeweler throughout the years – during the good times and the bad times, we guarantee to satisfy your needs and wants. We pride ourselves as treating each and every customer as a member of our family, a family that is proud of its tradition.
The Simayof family has a proud diamond and exquisite jewelry design tradition. The Simayof name and the jewelry trade have been linked to each other for several generations and the future promise us an even grander success with the help of our extended Simayof family members who decided to adopt us as their jewelers.
Our desire is to provide you with loose diamonds at and below New York wholesale prices, pass to you our knowledge of the diamond industry and hope that together we can create and design jewelry that will pass in your family from one generation to the other.
We are proud of our rich tradition of designing extraordinary jewels in affordable prices.
A Tradition of Excellence
The Simayof family has a proud diamond and exquisite jewelry design tradition. The Simayof name and the jewelry trade have been linked to each other for several generations, establishing an unquestionable, strong and leading reputation.
For years Yedidia Simayof invested in learning the diamond industry from bottom up. As a diamond cutter he extensively learned the different aspects of optimizing the brilliancy of a diamond and as an owner of a diamond-cutting factory he developed a well-connected diamond dealership net that crossed continents.
In 1987 the Simayof family relocated to the United States and opened its diamond wholesale operation and headquartered it in the cosmopolitan city of San Francisco, California. As part of its perpetual growth, the Simayof family expanded its tradition of excellence to the retail jewelry market. Believing that the retail market was the next logical step in our rapid growth, the family opened its first retail showroom in San Francisco's Union Square in 1989.
Our revolutionary vision and unique experience made Simayof Jewelers and Diamond Cutters an immediate success enjoying years of sustained growth. Simayof Diamond Cutters & Jewelers is now one of the largest self-contained diamond and jewelry emporiums in Northern California.
Believing that the success of the San Francisco retail operation could be expanded into other U.S. markets, Simayof
opened its second retail showroom located in The Venetian Hotel and Casino, in Las Vegas, Nevada, in July of 1999.
In May of 2000 we opened our third showroom in the prestigious Broadway Plaza Shopping Center in Walnut Creek, California.
Building on the success of its Las Vegas market Simayof
opened one of two new concept stores in the Aladdin's Desert Passage.
The first, World of Charms
store opened in December of 2000, it features over 6000 unique charms and is currently the only magnitude charm emporium.
The fourth Simayof
location was opened in the Marina/Pacific Heights area in San Francisco in August of 2001.
The only next logical step to expand our retail success was to launch our Simayof.com Website. Our vision of the Internet recognizes that it is a powerful venue that overcomes physical boundaries.
We hope that you will enjoy your experience at Simayof.com and that you will revisit us both on-line and at our showrooms.
Sharing Our Vision:
The Retail & Internet Connection
At Simayof.com we recognize that the Internet is a powerful venue that overcomes physical boundaries. It does not only provide a new way for consumers to purchase diamonds, gemstones and jewelry but it is an amazing communication channel. We believe that the internet is an excellent way for us to introduce the Simayof family jewelry tradition to those of you who may not have an opportunity to visit our brick and mortar locations
. The Internet is a worldwide bridge that directly connects between us and our clientele – consumers who visited us from all over the world and fell in love with our exquisite jewelry designs and the quality of our service and prices.
We guarantee to offer the same outstanding, high quality values, to our worldwide Web clients that our San Francisco, Las Vegas and other brick and mortar stores offer.
To our new clientele – because we understand that purchasing a diamond, gemstone or fine jewelry piece may be a daunting experience, we encourage you to browse our Product Education
area of our site so you might make an informed decision about your purchase.